ABOUT THREAD

Thread has been created for small and medium businesses, giving them access to tailored marketing services on an as-needed basis.

Neither an in-house marketing team, nor a marketing agency, I sit somewhere in the middle.

I’m here to make marketing your business easier for you. We’ll work together to help you show up in front of the right customers and in the right channels, with messages that are connected, consistent and true to your brand.

I’m an experienced marketer with over 12 years on the tools, across a range of marketing disciplines, from brand and content to acquisition and digital. With an understanding of the big picture, I can help you prioritise, plan and execute your marketing efforts across both an online and offline world.

I’m based in Cromwell, Central Otago (lucky, I know) and equally love to work with businesses that are local, or are based in other parts of the country.

HOW I CAN HELP

Whether you’re an established business in need of an extra marketing brain, or you’re just starting out but not sure where to begin, I can help you out.

Working together means freeing up your time to focus on other areas of your business. It means having a clear list of marketing priorities, and it means getting them live. I’ll be your marketing manager, but without the cost or commitment of a permanent team member.

How we work together will be tailored to what you need, whether that’s direction and advice, or someone to do the work.

If you’re not sure exactly what it is you need, get in touch for a no obligations chat.

  • We'll get clear on your objectives, your target audience and your messaging so that you can show up in the right channels and get measurable results.

  • You’ve got a strategy in place, now we need to execute it. This is the tactical work, the action plan for the work that needs to happen to meet your objectives, along with the doing.

  • If you have a focussed objective you need to meet, then a short-term campaign could be the way to go. Think of it as a concentrated boost of activity to support things like a product launch or a new service

  • Something one-off that you need help with? A sales event, a trade show, setting up email comms - I can help make sure it's delivered on time and on budget.

MY APPROACH

A short but sweet list of clients means I can do the best by you, and stay true to what’s important to me.

RESPECTFUL PARTNERS

Starting a business is no mean feat and it’s likely something you’ve put a lot into. I see you (hi, fellow business owner), and I’ll be sure to treat your brand, knowledge, ideas, time and budget with respect.

TAILORED APPROACH

What we do will be unique to you and your business. There’s a sea of messages out there, and to make your mark we think it’s important that we anchor what we do to some fundamentals - your objectives, your target customers and your brand.

BRAND FIRST

I’m a big believer in the importance of long-term brand building alongside short term marketing. Whilst I’m here to jump in and help you with marketing initiatives that drive the short term results you need, I will also support you to make sure you are clear on your brand, to help set you up for long term success.