FRACTIONAL MARKETING MANAGER FOR SMALL & MEDIUM NZ BUSINESSES
Experienced marketing support for growing businesses.
Because your to-do list probably didn’t need marketing added to it.
You know marketing matters. The challenge is finding the time, headspace, and consistency to do it properly while also running a business.
That’s where Thread comes in. I work with ambitious business owners to bring clarity, momentum, and experienced marketing support, without the overhead of hiring in-house.
Hi, it’s me, Jay
I’m Jay, the person behind Thread Marketing. Over the past 15 years, I’ve worked across everything from brand and content to digital and retention, building broad marketing experience across both in-house and client-side roles.
Thread exists to give business owners experienced marketing support without needing to hire someone in-house. I work closely with a small number of clients, acting as a fractional marketing manager and bringing a bit more clarity, consistency, and momentum to the marketing side of the business.
I’m a big believer that good marketing starts with understanding the bigger picture, not just jumping straight into tactics. I like marketing that’s thoughtful, practical, and built to support where the business is heading long term, not just the next quick win.
Off the clock, life mostly revolves around my young family, good food, and the occasional glass of wine.
If you’re after experienced marketing support from someone who’ll just get stuck in and help make things easier, we’ll probably work well together.
MY APPROACH
A short but sweet list of clients means I can do the best by you, and stay true to what’s important to me.
RESPECTFUL PARTNERS
Starting a business is no small feat, and it’s likely something you’ve invested a lot into. I understand the weight that comes with running a business, and I’ll always treat your brand, ideas, time, and budget with respect.
TAILORED TO YOU
What we do will be unique to you and your business. Good marketing starts with understanding your objectives, your customers, and what makes you different. From there, we build marketing that fits around where you’re heading and how you work.
BRAND FIRST
I’m a big believer in balancing long-term brand building with the short-term marketing activity businesses often need. While I’m here to support the campaigns and initiatives that drive immediate results, I also want to help make sure your brand is clear, consistent, and set up to support long-term growth.